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The State of Search Engine Marketing 2004
Survey of Advertisers and Agencies
Search Engine Marketing Professional Organization (SEMPO)
December, 2004
REPORT SUMMARY
SEMPO contracted research firm Executive Summary
Consulting, which oversaw this project, to address the following key research
objectives:
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Understand the size of the search marketing
industry in order to help promote its growth
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Understand where marketer spending is going,
among different recipients (search engine media companies, SEM agencies,
in-house) and towards what types of SEM programs (paid placement, paid
inclusion, organic SEO, SEM technology)
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Identify key industry trends
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Identify key industry issues SEMPO should
address
DOWNLOAD detailed summary
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